Marketing & Sales

How Investing in Marketing Can Help Your Business

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Marketing can help businesses deal with critical issues such as coping with negative public comments, developing a reservoir of good will, teaching customers how to help themselves, coaching...
Marketing can help businesses deal with critical issues such as coping with negative public comments, developing a reservoir of good will, teaching customers how to help themselves, coaching management on ways to avoid unnecessary mistakes and assisting companies to see themselves more accurately.

The sales function is built into the DNA of every business. The story with marketing is quite different. It’s often viewed as a “side dish” to the sales “entree;” nice but not necessary, particularly when the economy is either very good or very bad. When things are humming, who needs it and when the economy tanks, “we can’t afford it.” There’s something of an “inbred” ambivalence about marketing. Wanting it but not really trusting it. Even more to the point is a pervasive...
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How Investing in Marketing Can Help Your Business

Although the role of marketing has gained ground, its potential goes beyond the usual litany of "marketing activities" to include dealing with critical issues

Article • May 21st, 2013
How To Implement Simple, Budget-Friendly Marketing Tools

Contractor and marketing expert Doug Herbert explains how you can use testimonials and bid "extras" to boost your marketing efforts without busting your budget.

Article • May 1st, 2013
How to Use Social Media to Promote Your Company

Barton Malow’s social media efforts demonstrate how you can use these online marketing tools to promote your company to potential clients, architects and the general public.

Article • March 13th, 2013
Attract Future Customers with 'Bug-em' Mail

Create awareness and interest to keep your construction company top of mind with future clients through unique mailing campaigns

Article • February 20th, 2013
Video: The Marketing Value of Testimonials

Contractor Doug Hebert from Herbert Construction Company talks about the importance of using testimonials in marketing materials

Video • February 19th, 2013
Business Strategies for Construction Businesses in 2013

Stay up to date with local trends, manage your finances and grow your online business to help prepare for success in 2013

Blog • January 21st, 2013
New Book Offers Tips for Marketing Construction Businesses

All functional marketing types including traditional and digital media are described with practical tips for modern marketing of construction brands

Press Release • November 9th, 2012
Clemons Concrete Coatings Is Running a "Before and After" Photo Contest for Contractors

Deadline for entry is Dec. 7, 2012. Projects chosen as "winners" will receive free product from Clemons.

Blog • November 7th, 2012
Idaho Contractor Named SBA National Minority Small Business Person of the Year

The U.S. Small Business Administration chose Kaleo Nawahine of Performance Systems, Inc. of Idaho from a group of 10 regional winners

Press Release • October 10th, 2012
Marketing Strategies for Success in 2013

Construction Marketing Association webcast will share marketing planning tips, checklists and strategies for success

Press Release • September 26th, 2012
Five Creative Ways To Market Your Construction Company

Try these five tactics to create buzz about your construction company and get your phone ringing

Blog • September 13th, 2012
Enter Your Marketing Campaign in the 2012 CMA STAR Awards

Construction Marketing STAR awards and the new Construction Marketer of the Year Awards honor marketing excellence of construction industry professionals in 16 categories and 78 subcategories

Press Release • August 28th, 2012
Construction Marketing Association

Company • August 28th, 2012
Are Yellow Pages Ads Worth Your Dollars?

Yellow Pages marketing declines

Blog • August 27th, 2012
Book Helps Contractors Market Polished Concrete

Contractor says he sold a polishing job to everyone he gave the book, "Over the Top: Polished concrete Floors and More," with its 72 pages containing more than 100 project photos

News • August 21st, 2012