Marketing & Sales

How Investing in Marketing Can Help Your Business

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Marketing can help businesses deal with critical issues such as coping with negative public comments, developing a reservoir of good will, teaching customers how to help themselves, coaching...
Marketing can help businesses deal with critical issues such as coping with negative public comments, developing a reservoir of good will, teaching customers how to help themselves, coaching management on ways to avoid unnecessary mistakes and assisting companies to see themselves more accurately.

The sales function is built into the DNA of every business. The story with marketing is quite different. It’s often viewed as a “side dish” to the sales “entree;” nice but not necessary, particularly when the economy is either very good or very bad. When things are humming, who needs it and when the economy tanks, “we can’t afford it.” There’s something of an “inbred” ambivalence about marketing. Wanting it but not really trusting it. Even more to the point is a pervasive...
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