For Construction Pros

Marketing & Sales

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Low-Cost, No-Cost Marketing for Construction Companies

Strategies for marketing your business on a budget.

Article • April 23rd, 2007
First Impressions that Last a Lifetime

Seven tips to reminding customers who you are.

Article • March 26th, 2007
Selling More than Price

Showing your company's added value will help grow your construction business.

Article • March 26th, 2007
Delight Your Clients with Excellent Follow-Through

Keep your customers by changing the image of the industry.

Article • March 26th, 2007
Features Tell, Benefits Sell

Jack was new to selling pavement maintenance but was young, excited, and becoming very knowledgeable about sealing products. Because he wanted to make a great first impression Jack doubled up on his study hours reviewing all the features about the...

Article • February 20th, 2007
If You Build It, Will They Come?

Here are some hints and help for getting customers to your website - and back again

Article • February 7th, 2007
Business 101: Features Tell, Benefits Sell

Use the 'FTB' sales technique and get results.

Article • January 17th, 2007
How "Branding" Can Work for You

Five secrets to build your company's brand and bottom line.

Article • January 15th, 2007
Low-Cost No-Cost Marketing for Construction Companies

Strategies for marketing your business on a budget.

Article • January 8th, 2007
The Key to Sustainable Profit

Establish a competitive advantage by building a strong customer service program.

Article • January 8th, 2007
How to Get a Reputation

Customers are willing to pay for quality, service and expertise.

Article • December 13th, 2006
Annual Branding Resolutions Are Critical

Company's brand can boost a company's economic value by as much as 40 percent.

Article • December 8th, 2006
E-Mail vs. Direct Mail Marketing

Which Works Better?

Article • October 27th, 2006
6 Steps to Winning Sales!

Tips for successful sales.

Article • October 23rd, 2006
Marketing With a Master Plan

Marketing's 3 C's — connection, conviction and consistency.

Article • October 5th, 2006