For Construction Pros

Marketing & Sales

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How to make a great first impression

Making a great first impression will positively impact your sales effort and, more importantly, win over the loyalty of your customers. Let's address the all-important first meeting with a new customer. Present a Professional Presence. Too many...

Article • October 19th, 2007
Don't Forget, You're Selling Integrity, Too...

Some interesting comments from Darrin Thornton, PolySteel Alternative Building Systems, caused me to think about paving and pavement maintenance crews and how they look in the field. Thornton decided several years ago to use his vehicles as "mobile...

Blog • October 11th, 2007
Boosting business

Here are some time-tested ideas to pump up rentals.

Article • September 26th, 2007
Upselling for profit

Suggesting and asking are two methods of increasing sales as well as customer satisfaction.

Article • September 26th, 2007
More Low-Cost No-Cost Marketing for the Construction Industry

In business we can not afford to forget about or put off the important task of marketing our business.

Article • September 19th, 2007
Grow Your Business: Measure Your Sales Leads

The problem with leads is determining which ones to concentrate on.

Article • September 19th, 2007
How to Get Knock-Out Testimonials

The surest way to fix a broken marketing system is to collect an abundance of powerful testimonials.

Article • August 22nd, 2007
Using Your Competitive Advantage

Finding out why your clients hire you will help you land the jobs you want.

Article • August 21st, 2007
Developing Excellent Marketing Materials

Each and every communication that leaves your office should be treated as marketing material.

Article • August 16th, 2007
Making the Skeleton Dance

Turning negatives into selling points.

Article • July 5th, 2007
Learn the Real Reason Your Clients Hire You

You MUST learn the real reason clients hire you - your clients don't think like you do.

Article • July 5th, 2007
Your business matters

A basic "marketing" offensive to solidify your business...and protect the industry.

Article • June 20th, 2007
Why Full Color Magnetic Signs can Help Make the Sale

Signs can be great advertisements and help increase sales and interest in your service.

Article • June 11th, 2007
Succeeding When You Don't Have the Best Product on the Market

Your product isn't all the customer is buying.

Article • May 29th, 2007
Making Your Advertisements Stand Out

Bold statements, such as offering a free report on "How to avoid getting shafted by your concrete contractor" will grab the attention of the people that are looking for your services.

Article • May 21st, 2007