For Construction Pros

Marketing & Sales

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In Quest of Sales

Developing a sales plan helps differentiate your business from the competition.

Article • August 7th, 2008
What is your "easiest sale"?

Tailgate Talk

Article • June 19th, 2008
Using Marketing to Grow Your Business - Part II

The contractor's blueprint to success.

Article • June 9th, 2008
If Your Clients Are On the Web, Why Aren't You?

Your clients are on the web. You need to be on the web. Put up a website.

Article • June 5th, 2008
Fake news marketing strategy a fun one

I recently received a unique and humorusÂ marketing mailing from Newcomb Construction, a general contractor and tilt-up firm in Madison, Wis.Â TheÂ mailing's masthead reads "the FUNION," which mimics another Madison original, the ONION. The...

Blog • May 23rd, 2008
Using Marketing to Grow Your Business - Part I

Think of a marketing plan in terms of what it can do for your business.

Article • May 1st, 2008
A Sales Compensation Plan that Supercharges Profits

The single most powerful trick for supercharging your bottom line.

Article • May 1st, 2008
More marketing... that doesn't cost much

At least one blog reader, a caller, and a contractor who dropped me an e-mail agree with the previous post that the way to deal with a tough economy is to increase your marketing efforts -- so I'm not alone on this! The most-common "reason...

Blog • March 17th, 2008
Best use of your marketing dollars? Use these tips to improve referrals

Tailgate Talk

Article • February 20th, 2008
Five Magic Questions You Must Answer in Your Sales Letters

You already know something that will help make your marketing far more effective.

Article • February 12th, 2008
The importance of first impressions

Whether over the phone or in person, how your employers greet customers can have a significant effect on business.

Article • February 7th, 2008
Build Profits with Customer Referrals

Build Profits with Customer Referrals

Article • January 21st, 2008
How much would your customers pay you?

Business 101

Article • December 14th, 2007
Ten Commandments of Yellow Pages

Generate more business by following the Ten Commandments of Yellow Pages Advertising.

Article • November 13th, 2007
Selling Systems that Land Great Paying Work

The ten components that should come together to form your sales system.

Article • November 8th, 2007