Ram Trucks Continues to Target Niche Markets with Kentucky Derby Edition

In recognition of 10 years as the “Official Truck” of Churchill Downs and the Kentucky Derby and exclusive automotive partner, Ram will launch the 2019 Ram Heavy Duty Kentucky Derby Edition.

2019 Ram HD Kentucky Derby Limited black and saddle interior.
2019 Ram HD Kentucky Derby Limited black and saddle interior.
Ram Badge 10835337

Ram Trucks has a long history of launching special edition pickups to serve niche markets. In the past that has included the Harvest Edition pickups targeted toward the agricultural market, the Warlock customized pickup and the  Lone Star model for Texas, just to name  a few.

The latest to join the Ram Truck lineup is the  2019 Ram Heavy Duty 2500 and 3500 Limited Kentucky Derby Edition. The limited edition of its new 2019 Ram Heavy Duty will commemorate the 145th running of the Kentucky Derby.

The 2019 Ram Heavy Duty Kentucky Derby Edition is fittingly based on the brand’s top Limited trim. The trucks include trailer-towing content that includes  a 360-degree surround-view camera with trailer-reverse guidance, fifth-wheel/gooseneck prep, active hitch grid lines, air suspension with bed lowering, Forward Collision Warning Plus with trailer braking, bed step and DOT safety kit.

The Ram Kentucky Derby Edition also includes Ram’s a Uconnect 12-in. touchscreen radio with Sirius XM 360L and navigation, power-retracting running boards and blind spot monitoring.

Premium full-leather front and rear seats (rear reclining on Mega Cab) combined with genuine wood and metal trim highlight the interior. Uniquely-colored seating features a Black and Saddle Brown hybrid of Limited and Longhorn trims, accented with medium Greystone stitching and piping.

The exterior includes an exclusive, premium billet-appearance grille and body-color bumpers. Buyers can choose from seven exterior colors: Bright White, Pearl White, Delmonico Red, Diamond Black Crystal, Granite Crystal, Max Steel or Patriot Blue.

The 2019 Ram Heavy Duty breaks through the 1,000 lb.-ft. barrier with the 6.7-liter Cummins Turbo Diesel and offers 35,100-lbs. towing capability.

The 2019 Ram Heavy Duty Kentucky Derby Edition is available on 2500 or 3500 Limited, Cummins 6.7-liter Turbo Diesel I-6 or 6.4-liter HEMI V-8, 4x2 or 4x4, Mega Cab or Crew Cab, single rear wheel or dual rear wheel with 6 ft.-4in. or 8 ft. bed lengths. Dual rear wheel models include rear park assist with fender coverage.

Base price is $66,890 plus $1,695 destination charge for Ram 2500 and $68,240 plus $1,695 destination charge for Ram 3500.

The Ram Heavy Duty Kentucky Derby Edition will go on sale 3rd quarter 2019. Production is limited to 1,000 units.       


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