Strength, power and technological innovation are just some of the aspects MB products embody and spread throughout the world. The company, a leader in the sectors of earth moving, demolition and recycling, shows once again how it seizes and deals with challenges thrown up by the market with determination. MB products become the unique and cutting-edge solution capable of simplifying crushing operations and salvaging inert material, resulting in significant earnings for companies. Everything is in full respect for the environment. Presented as a world preview at the Intermat tradeshow 2012 in Paris, the new MB video outlines what's new for the company: the Mb-L crusher bucket for buckets, mini buckets and backhoe loaders and the BF 150.10, the biggest bucket in the world for 70 tonne diggers and upwards. With the new video comes the new MB superheroine, testimonial of the new and bold advertising campaign with a strong impact: "TRY ME. FEEL THE DIFFERENCE".