Cat Dealer Aims for World's Biggest ALS Ice Bucket Challenge

On Friday, August 22, Carter Machinery hosted its own unique version of the ALS Ice Bucket Challenge – with the help of a 150-ton Cat 785B Mining Truck. The Caterpillar truck dumped more than 3,000 gallons of ice water onto 100 Carter employees below.

Standing nearly three stories tall and boasting 1,400 hp, the Cat 785B provided an Ice Bucket Challenge unlike any other. Nearly 200 people attended the event.

"Finding a cure for ALS is a cause that really hits home for me," said Jim Parker, Carter Machinery CEO. "In addition to affecting many throughout the region, the disease has directly touched our Carter family as well. We at Carter want to support the movement in any way we can and are happy to have done so in a unique manner that hopefully makes people take notice. In addition to getting doused with ice water, we will be making a monetary donation of$10 for every Carter employee."

The donation will total more than $11,000. Carter Machinery dedicated its Ice Bucket Challenge to fallen teammates Steve Bussey and Mike Lundy.

Carter challenges Advance Auto Parts, Norfolk Southern and Carilion Clinic to host their own ice bucket challenge.

See photos of the event here

The ALS Ice Bucket Challenge has been successful in generating awareness of the disease.  The social media phenomenon encourages people to post videos of themselves being doused by ice water and then challenge others to do the same.