Fort Atkinson, WI 53538
Equipment Today is the commercial contractor's equipment and technology information resource. It provides insights contractors need on the latest construction equipment and technology, and how to efficiently apply and manage these assets and interpret the data generated, in order to be more productive, competitive and profitable in all aspects of their construction operations.
In 2020, Equipment Today celebrates 55 years of publication and serving construction equipment business owners. Much like the equipment and technology it covers, Equipment Today magazine has gone through an evolutionary process, passing from one incarnation to another. It was first published in the mid-1960s as The Reporter of Construction Equipment.; transitioned to become Equipment Guide News in March 1972, and was finally launched as Equipment Today in October 1986.