Wacker Neuson SE and the Wirtgen Group have agreed to enter a strategic alliance for soil and asphalt compaction rollers. Starting in February 2015, Wacker Neuson will source rollers from the Hamm factory in Tirschenreuth, Germany, and distribute them via its own sales network, focusing initially on markets in Germany, Austria and Switzerland.
Hamm AG is a member of the Wirtgen Group and has been producing rollers for over 100 hundred years. The company’s portfolio includes compactors, tandem rollers and static rollers. From 2015 on, the factory in Tirschenreuth will be producing models to the technical and design specifications of Wacker Neuson. “This long-term collaboration brings together two strong players in the compaction sector that complement each other perfectly,” explains Cem Peksaglam, CEO of Wacker Neuson SE. “The alliance with Hamm will enable us to close gaps in the Wacker Neuson product portfolio and round off our offering in the soil and asphalt compaction segment with tandem rollers weighing from 1.8 to 4.5 tons, plus compactors weighing up to 7 tons.”
The rollers produced by Hamm will be distributed via the Wacker Neuson sales network under the Wacker Neuson brand. The Group will initially focus on markets in Germany, Austria and Switzerland, expanding to global distribution further down the line. “We have excellent market penetration and a particularly dense sales and service network in German-speaking countries. The additional roller models from Tirschenreuth will enable us to offer customers an even broader and deeper portfolio of compaction machines backed by our proven, customer-centric service,” explains Peksaglam. Wacker Neuson will be unveiling the first new roller models to visitors at the construction equipment trade show Baumag in Lucerne (Switzerland), from January 22 to 25, 2015.
“The collaboration with Wacker Neuson will enable us to increase production output and leverage economies of scale,” explains Jürgen Wirtgen, Manager of the Wirtgen Group. “This is a very attractive partnership for several reasons. In terms of sales structures, Wacker Neuson’s dense sales network with its own sales and service stations is a particular plus. In addition, the move will extend our joint customer reach.”
“Strategic alliances and collaborations like the one we are entering into with the Wirtgen Group are becoming increasingly important in an increasingly global and competitive market. They make both parties more competitive,” adds Cem Peksaglam.