There is no numerical formula or software that can help you measure the success of your marketing efforts. But that doesn't mean there is no way to gauge what avenues may be working better for you. Capitol Sweeping Services asks all its new customers how they got the sweeper's number. They can tell right away which strategies are generating more leads. If you have a website, there are ways to track how many visitors your website gets, but you may not know if those visitors are in your target audience, or even your service area.
Remember, though, marketing is not about making a sale; it is about building your company brand.
"Success is not how many people call," Nawa says. "It's how many will take your call."
Keep On Truckin'
Most of the time marketing efforts will not bring instant gratification. And some marketing strategies may not bring in any new customers. Consistency is important. "Whatever you start don't stop even if you don't think it's working," Nawa says. "Stay with it as a planned program, just like the services you offer."
"You'll play but you may not always win," McCaskill says. "It's about being proactive, consistent, and working within your budget."He adds that a well thought out and executed marketing plan can make your business look like a big company, which can be especially helpful when trying to establish your company as a leader in the industry.