Taking Advantage of a Bad Situation

Amidst the hardships of the economic downturn, Cornerstone Foundations found an opportunity to reinvent its company and emerge as a stronger, more diversified concrete business.


Cornerstone will perform the tilt-up concrete work at the site along with the foundation and slabs. Parrish brought on a consultant to train his workers and lead them through their first tilt-up job. Cornerstone subcontracted out the concrete placing and finishing and the rebar placement for the project, and the company also rented a crane to tilt up the panels. But for the most part, Parrish says, the company already owned the equipment it needed to complete the job. Cornerstone started its work on the theater on May 1 and the project has a planned October completion date.

Parrish says jobs like this one are helping him reposition his company for a stronger future when the economy recovers. He says he'd like to see a healthy mix at his business of 40 percent residential and 60 percent commercial.

"We're in a growing rural area, so commercial activity will increase and we're positioned to get that work over the next 10 years," Parrish says. "We've always known the importance of diversification, adapting to change and being on the lookout for new opportunities."


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