Don't worry about being swamped with unqualified prospects. We're going to take care of that problem with the next step.
Don't Be Shy - Qualify Them
Remember, your objective is to recruit highly skilled, hard working employees. Identify the skills the job demands and list those skills in the ad. Doing so will attract the right candidates.
Great workers want to work for professionally run companies, for companies who approach their business as professionally as the employee approaches his job.
Being clear with qualification requirements is a professional approach.
Don't Fear Angering Your Competition
If you afraid of starting a recruiting war, throw out those fears. You're already in a recruiting war! You always have been and always will be.
When you start receiving calls from your competition threatening that you better back off or they'll come after your employees, you'll know you're taking their best workers. When your competition wants to reach a gentleman's agreement about leaving each other's staff alone, you'll know you have them beat.
You're in a heated battle against those people. You're fighting for profitable jobs. You're fighting for quality people. You're fighting to put food on your table. Don't be lulled into thinking you can all work together happily. That's bunk. They couldn't care less about you and your company.
Ron Roberts, The Contractor's Business Coach, teaches contractors how to turn their business into a profit spewing machine. To receive Ron's FREE Contractor Best Practices Newsletter visit www.FilthyRichContractor.com.