Jared Everett, CPFM, is owner of Everett Professional Services LLC, and director of parking and transportation services at Boise State University. He also has worked as director of sales and marketing for an asphalt maintenance firm. Steve Cordon, CPFM, is assistant director of parking and transportation services, Boise State University. He has also worked as a buyer and project manager of asphalt maintenance services.
Work your existing customers
To learn how to get more sales from existing customers attend Jared Everett's seminar, "Strengthen Your Sales & Customer Service Skills" Feb. 5 at National Pavement Expo in Atlanta. Everett will discuss the latest research on "Top 10 Mistakes" bidders make when responding to an RFP and "Top 10 Items" buyers like to see in an RFP.
Other NPE sessions focused on improving sales and marketing include: "Killer" Marketing for Contractors, Jeff Stokes, Pinnacle Performance Group, Feb. 2; Selling "Excellence" in the Pavement Maintenance Industry, Brad Humphrey, Pinnacle Performance Group, Feb. 2; Marketing for the Long Run, Don Turner, Parking Renovations, Feb. 3; Gotcha! Attitude Is Everything in Sales, Guy Gruenberg, Rose Paving, Feb. 3; and more.
For descriptions and to register visit www.pavementonline.com.