Cygnus Business Media has announced that its Pavement Live conference and trade show will go on hiatus. Started in 2000 in Phoenix as National Pavement Expo West (NPE West), the annual event served the western U.S. paving & pavement maintenance market and helped thousands of contractors grow their business while helping equipment manufactures and material producers reach the West Coast market.
Las Vegas hosted NPE West for 10 years before it was rebranded in 2011 as Pavement Live and moved to San Diego with a successful outdoor demonstration program in addition to the popular conference and trade show. “There was a huge re-marketing effort to grow the event based on attendee and exhibitor feedback” said Amy Schwandt, show manager. “While we made great strides in re-inventing this popular event, we need a stronger economic climate to expand the show to its potential.”
Cygnus said it will focus on growing National Pavement Expo (NPE), which will hold its 28th annual event January 23-26, 2013, in Nashville, TN. Earlier this year in Memphis the 2012 NPE saw a 5% increase in contractor attendance with exhibitors reporting significant sales as a result of the show.
Despite the pause in the Pavement LIVE schedule Cygnus will continue its support of the paving & pavement maintenance industry through varied products including NPE, Pavement Maintenance & Reconstruction magazine, Blacktop Update e-newsletter, and the industry’s comprehensive construction website www.forconstructionpros.com.
Pavement Live and NPE are produced by Cygnus Business Media. The company reaches millions of professionals annually. As one of America’s top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations. The company’s corporate initiatives and organizational architecture are built with one goal: fully engaging audiences in aviation, building & construction, public safety & security, and agriculture vertical markets, as well as diversified industries such as transportation, printing, accounting, and vending, and other markets.