Wouldn't you love to have the talents of a professional marketing firm at your fingertips to help you promote your concrete homes business, for FREE?!?! Thanks to theÂ Portland Cement Association, you do! The PCA recently rolled out a web-based advertising tool that allows you to create and customize print ads, brochures, event postcards and e-mail blasts to promote residential concrete products. You pay for printing and postage. The advertising tool allows you to tailor your message to your market, choose PCA-supplied photos or upload your own photos, and customize the pieces with your logo. Once you've created your marketing materials you can take them to your local home show, send them to a mailing list of interested clients, or add it to your company literature packets. You can even create print ads for your local newspapers and magazines. Get the word out about concrete homes!