I recently attended the Concrete Foundations AssociationÂ (CFA) Summer Meeting in New Mexico. The theme of the meeting was "Surviving a Down Economy." Many of the seminars and lunch table discussions focused on business strategies contractors are using to stay profitable despite the current new homes construction market. The strategy most people are finding success with is diversification, includingÂ the CFA's Contractor of the Year, K-Wall Poured Walls out of Traverse City, Michigan. K-Walls owner Rich Kubica said the residential market in his area is really struggling, but his company has stayed above water because of diversification. Several years agoÂ the companyÂ branched out from traditional concrete work and added decorative concrete and epoxy floors. Other services include foundations, flatwork, pool construction, waterproofing, insulated walls and underlayments. The companyÂ also recently opened a branch in North Carolina, diversifying not only its services butÂ its geographical market, too. Diversification is a business modelÂ with which just about any company can find success. If your company has taken diversification to heart, post a comment to this blog and tell me about your success.