SaferMe, a workforce safety company, has announced the launch of SpotCast, a new video sticker platform. SpotCast enables instructional and safety videos to be embedded on QR Code stickers. The sticker is placed on any piece of equipment, and employees simply scan it with their smartphone or tablet and watch the embedded video. No sign-up is required.
SpotCast solves the challenge of delivering instructional videos to employees, at the right time and in the right place. Markets for the product include manufacturing, engineering, utility, physical security, facility management, contracting and construction sectors.
“The type of instructions that employees really require involves more than just reading a manual, or listening to a verbal instruction,” says Clint Van Marrewijk, CEO and founder of SaferMe.
“Doing a job for the first time can be difficult, or dangerous, or both. Next to in-person training, video is the best instructional medium by far, for a business environment. Training managers can’t be right next to someone all the time, to show employees exactly what to do. That’s where video comes in.”
SpotCast is already delivering results in Europe and New Zealand, where it is being used to create training and risk management videos that communicate ‘how to’ messages.
Content creators require minimal training on how to use the platform. The stickers that are unique to each company are ordered from SaferMe, and once the SpotCast stickers arrive, the user follows a three-step process:
1. The sticker is placed on any piece of equipment or in any preferred location.
2. The QR Code sticker is then scanned, and the user is prompted to record their video.
3. The video is uploaded to the QR Code and becomes active. The next time someone scans the SpotCast sticker, the recorded training video will play on the users’ phone.
SpotCast can be updated with new videos at any time, and the stickers are durable, waterproof, sunproof and tear-proof.
