Yokohama Off-Highway Tires America, Inc.
Wakefield, MA 01880
Previously Alliance Tire Group (ATG), Yokohama Off-Highway Tires America is a global leader in the manufacture and sales of agricultural, forestry, construction, and OTR tires.
Alliance Tire Americas Inc. is now Yokohama Off-Highway Tires America Inc. (YOHTA), the U.S. sales and marketing arm of Yokohama Off-Highway Tires (YOHT). Yokohama Rubber Co. Ltd., created YOHT to consolidate its off-the-road (OTR) tire businesses across the globe with the Alliance, Galaxy, and Primex brands it acquired when the company purchased Alliance Tire Group (ATG) four years ago.
YOHT released a new corporate identity and logo, which draws on the 100-plus-year legacy of Yokohama while underlining its own distinct space in the off-highway market segment.