Before striping can be applied effectively, it is crucial to have a clean pavement surface. This is where sweeping plays a critical role. Air and vacuum-based sweeping methods are preferred over mechanical broom units because they remove dust and fine particles more effectively, creating an ideal surface for striping.
Contractors specializing in parking area sweeping have the advantage of recognizing when their clients require striping services. This insight opens up opportunities for collaboration between sweeping and striping contractors. They can either refer business to each other or establish a profit-sharing arrangement. For instance, a sweeping contractor might receive a finder's fee, typically around 15%, from the striping contractor for each successful referral. This arrangement benefits both parties, as the striping contractor gains business without the usual acquisition costs, which can be around 20%, and the client receives quality service without additional expense.
When establishing such partnerships, it is essential for sweeping contractors to verify the credentials and reputation of the striping contractor to ensure high-quality work. Some sweeping contractors prefer to handle billing directly, while others leave it to the striping contractor. A compelling selling point for clients is the assurance that the striping contractor has been pre-vetted and is motivated to maintain high standards due to the volume of business from the sweeping contractor.
For sweeping contractors considering expanding their services, adding striping to their offerings could be a strategic move. The investment in striping equipment is relatively low compared to sweepers, and the profit margins can be attractive. However, it's important to note that striping services are typically required less frequently than sweeping.
Overall, whether through referrals or as an added service, integrating pavement striping and sweeping can create a profitable synergy for contractors, ensuring clients receive comprehensive maintenance for their parking areas.
As part of WSA membership benefits, members are provided with a handout on this topic as well as many others, along with over 250 articles designed for sweeping contractors, an email update bulletin twice-a-month and much more.
