LOS ANGELES, Nov. 17, 2010 /PRNewswire/ -- Three Ford vehicles have earned Kelley Blue Book's kbb.com 2011 Best Resale Value Awards, which recognize cars and trucks expected to maintain the greatest proportion of their original list price after five years of ownership.
The 2011 Ford Taurus, 2011 Ford Super Duty and 2011 Ford Mustang GT earned the Best Resale Value Awards in the full-size car, full-size pickup and high-performance car categories, respectively.
The awards are designed to help people make more informed car-buying decisions, said James Bell, executive market analyst for Kelley Blue Book's kbb.com.
"Consumers should take a good look at the projected resale value of a car when choosing their next new vehicle purchase," he said. "Taking the time to research and choose vehicle makes, models and options wisely now can help new car shoppers hold value down the road when they go to sell or trade in the vehicle."
2011 Ford Taurus earns Best Resale Value Award in full-size car category
This is the second consecutive win for the Taurus.
Bell says the vehicle truly impacted the standard full-size car market when it was introduced with a combination of style, efficiency and value.
"The Taurus delivers a great ride with a comfortable interior and is loaded with luxury and safety features such as adaptive cruise control, blind spot indicator and SYNC®," he said. "Auction transactions for the 2010 Taurus have supported the high residual value forecast we made for this vehicle last year, and all of this resulted in a repeat win for 2011."
Market share for the Ford Taurus and Taurus SHO has more than tripled since launch, and 90 percent of Taurus sales are with advanced technologies or higher-end series, said Pei-Wen Hsu, Taurus marketing manager.
"The quality of Taurus and Taurus SHO is surpassing the competition, including import brands and premium products," she said. "And Taurus' new safety features, such as Blind Spot Information System (BLIS®) with cross-traffic alert and MyKey™; its comfort features, such as multi-contour seats; and the latest driver connectivity technologies, such as SYNC and voice-activated navigation with SIRIUS Travel Link™ are attracting more affluent customers."
2011 Ford Super Duty earns Best Resale Value Award in full-size pickup category
This also is the second consecutive win for the Super Duty.
"The two new engines in the 2011 Super Duty – a 6.2-liter V8 gas and a 6.7-liter scorpion diesel – provide extra value," said Bell. "We also are impressed with the all-new six-speed transmission as a replacement for the older five-speed. Add to this potent mix the fact that Ford truck buyers are very loyal to this brand, and you have a perfect recipe for strong resale value."
Cost of ownership is critical to truck customers, said Mike Murphy, Super Duty consumer marketing manager.
"Resale value is certainly a key component of cost of ownership," he said. "Many of our customers use their truck for work and in some cases purchase multiple trucks for their fleet, and knowing that their truck or trucks will be worth more than our competitors if they decide to trade it in down the road is a huge advantage for Super Duty."
Murphy says Super Duty holds its value well because it presents a no-compromise solution for truck customers.