Equipment Rental Industry Expected to Grow 7% in 2012
Equipment rental industry outperformed industries it serves in 2011 and is expected to carry that momentum through 2012
“The increased growth and interest in the rental industry also assists ARA in completing landmark projects, such as ARA Rental Market Metrics™, which enhance the professionalism of the industry,” she says.
ARA Rental Market Metrics defines methods for calculating and reporting key rental performance metrics, such as time utilization, dollar utilization, fleet age and other important measures.
“The development of these industry metrics, which standardize the methods equipment rental companies use to calculate performance measures, will advance individual businesses and industry performance in a consistent manner,” Wehrman says.
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