Case Construction Equipment - CNH

Case Dealer Associated Supply Co. Acquires Hi-Way Equipment in Texas

Lubbock, Texas-based Associated Supply Company, Inc. (ASCO) acquired Houston-based heavy equipment dealer Hi-Way Equipment Co. The deal solidifies ASCO’s position as one of the largest construction equipment dealers in the United States and immediately expands the company to eight new Case Construction Equipment locations throughout Texas.

New ASCO locations include

  • Dallas/Fort Worth
  • North Houston
  • South Houston
  • Tyler
  • Bryan
  • Brenham
  • Beaumont
  • Sherman

The acquisition immediately transitions all Hi-Way Equipment locations to the ASCO name. Three additional Hi-Way Equipment locations (Alvin, Gainesville and Longview) are currently under review by ASCO to determine future plans. Terms of the deal were undisclosed.

The new locations complement ASCO’s existing footprint, stretching from Amarillo to the Lubbock headquarters and down to San Antonio.

"The entire state of Texas represents a major focus for Case in the oil and gas industry,” said Jim Hasler, vice president, Case Construction-North America. “Having a partner like ASCO expanding in these markets provides a significant advantage to customers who use Case equipment, and will also lead to further growth for Case and ASCO in the region.”

ASCO’s product offering includes the full line of Case Construction Equipment, including loader backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steer loaders, compact track loaders, loader/tool carriers and rough-terrain forklifts. The company's Case-equipment rental operations will be expanded to the new locations as well.

J.W. (Bill) Wright founded ASCO in 1960 and the company is now guided by a second- and third-generation of family leadership. Brax Wright, CEO, sees the business model and vision established by his father as guiding principles today.

"We have a vision of being a premier Case dealer in North America,” said Wright. “This acquisition, along with the extraordinary quality of the people who joined us from Hi-Way Equipment, helps us achieve that.

“My father taught us from an early age that the way to win and retain customers is to always have parts on the shelf and to provide superior product support,” added Wright. “This acquisition gives our customers throughout the entire state confidence that we have support nearby and will be there when they need us.”         

For additional information on ASCO, visit For additional information about Case Construction Equipment, visit