Hops & Highways Episode 15: Attracting Women to the Asphalt Industry

This week, Jess & Dormie talk to Laura Williams from Lakeland Asphalt who is also Vice-Chairwoman of the Michigan Branch of Women of Asphalt. We also discuss ways to attract more women to this male-dominated industry.

Did you know that just 3.4% of construction trades workers in 2018 were women?  With companies all over the country struggling to find workers to complete their crews, construction companies need to consider looking into this largely untapped pool of workers.

This week on Hops & Highways, Jess & Dormie talk to Laura Williams from Lakeland Asphalt who is also Vice-Chairwoman of the Michigan Branch of Women of Asphalt. Laura discusses her challenges in the industry and how women can be encouraged to pursue these careers. We also give you four tips to help engage female workers and attract them to our industry. 


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