Parking lot construction set in...concrete?

If the National Ready Mixed Concrete Association has its way contractors will be constructing, repairing, and striping more and more concrete parking lots as the concrete industry promotes concrete as a parking lot material through The Concrete Industry Parking Lot Promotion Plan. Launched last year, the plan has the support of at least 13 state ready mix associations and NRMCA hopes to increase the market share of parking lot construction to 15.1% in 2010, up from 9.1% in 2005. The parking lot promotion plan was developed by a concrete industry working group that identified parking lots as the concrete industry's largest promotional opportunity. Also part of the plan is NRMCA's Parking Lot Design Assistance Program which the organization hopes will help specifiers who are not as familiar with specifying concrete for parking lot pavement as they are with specifying hot mix asphalt.