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Rental Business
Herc Promotes Senior VP & COO to President
Aaron Birmbaum named president of Herc Holdings Inc.
Stellar Industries Expands Lifting Equipment Solutions
December 6, 2025
Bobcat Unveils PG1140 Portable Generator with Higher Output and Longer Runtime
December 5, 2025
SCANGRIP Rolls Out AREA 10 CONNECT Floodlight in North America
December 5, 2025
Ligchine Helps Move Concrete with The Power Buggy Company
December 4, 2025
Will Doosan Bobcat Buy Wacker Neuson?
December 3, 2025
Recommended
Equipment
Bravi Launches Leonardo HD 430 for Safer, Higher Low-Level Access
General Tool
Power Your Fleet: A Comparison of Battery Technologies
Towable Generators
Caterpillar Introduces 3.1 MW Fast Response Natural-Gas Generator for Critical Power Needs
Drain Cleaners
KEG Redesigns Venturi Nozzles for Clearing Large-Diameter Pipe
Equipment
Ditch Witch Unveils Next-Gen Equipment and Digital Tools at The Utility Expo 2025
Ditch Witch
At The Utility Expo 2025, Ditch Witch introduced new equipment and technology, including the Orange Intel fleet management system, the JT21 HDD, and compact W8 hydrovac, highlighting the future of underground construction.
Sponsored Content
Keep Your Rental Clocks—and Tires—Rolling with TyrFil™ Flatproofing
Carlisle Tyrfil
keeps rolling. No air. No flats. No downtime.
Industrial Forklift
UniCarriers Forklifts Releases New BXCQ Series Electric Lift Trucks
UniCarriers Forklift
UniCarriers Forklifts has introduced its new BXCQ Series of electric forklifts, designed for improved reliability, efficiency and a lower total cost of ownership.
Asphalt Cutters
Makita Introduces Power Cutter Water Hose for Dust Suppression and Blade Cooling
Makita USA, Inc.
Makita launches its 10-foot Power Cutter Water Hose Assembly Kit, connecting its sprayers to power cutters for consistent water flow, dust control and blade cooling.
Rental Business
ARA Q4 Economic Forecast: Growth vs. Tariff Uncertainty
American Rental Association (ARA)
There's growth, but tariff policy, inflation, and interest rates are keeping revenue more flat than expected.
Towable Compressors (85 Cfm and larger)
Bobcat Launches EA Series Variable Speed Industrial Air Compressors
Bobcat Co.
Bobcat introduces the EA Series variable speed industrial air compressors, offering high flow rates, energy efficiency and smart controls for modern industrial operations.
Lifting & Material Handling
JLG Expands Rotating Telehandler Line with New R13100 Model
JLG Industries Inc.
JLG Industries has updated its rotating telehandler lineup, adding the R13100 model with a 13,200-lb capacity, 97-ft lift height and standard ClearSky Smart Fleet connectivity.
Apps
Genie Launches AI Chat Tool to Streamline Equipment Support and Troubleshooting
Genie Lift
Genie introduces an AI-powered chat agent to help technicians and fleet managers quickly access service and troubleshooting information through the MyGenieLift portal.
Lifting Equipment
MEC Promotes Brian MacFarland to President
MEC Aerial Work Platforms
David White is also being named CEO and Vice Chairman of the Board, bringing a new vision and years of industry experience.
Rental
Quipli Integrates with Rouse Rental Insights to Streamline Benchmarking
Quipli
Quipli now integrates with Rouse Rental Insights, allowing equipment rental companies to automatically share fleet data and access benchmark reporting and performance metrics.
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