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Kurt Ranka

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Kurt Ranka is a managing principal in Ducker Carlisle’s - automotive and industrial equipment pricing practice.  

From the Author
Financing, Insurance & Leasing
Heavy Equipment Industry's Need to Update Pricing Strategies Amid Cooling Inflation
Ducker Carlisle
OEMs in the heavy equipment industry face significant challenges in setting pricing strategies due to factors like fluctuating input costs, supply chain issues, and evolving customer expectations amid cooling inflation.
Navigating the complexities of getting better pricing including understanding product value-drivers, as well as competitive and market insights can be time-consuming and daunting.
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