A free webcast entitled Breakthrough Marketing Plans for Construction Brands will be presented Tuesday, November 13, 2012 at 1:00 p.m. CST.
Sponsored by the Construction Marketing Association (CMA), Neil M. Brown, CMA chairman, will share marketing planning tips and checklists, along with breakthrough strategies for success in 2013. In addition, the results of the 2013 Marketing Outlook Survey will be presented. The national survey will identify budget trends, top marketing priorities and plans for key tactics for the coming year as a benchmarking tool for construction marketers.
“To grow in a soft construction economy, effective marketing strategy, planning and budgeting is more important than ever. Benchmarking survey results begins to provide insight into marketing trends that can be leveraged for success," Brown says.