Krank to Launch First B2B Online Auction Platform Enabling Commission-free Machinery Sales

Online auction feature allows companies to host commission-free machinery sales and build a powerful lead generator.

Krank Launches Worldγçös First B2 B Owner Auction Platform 1

A new auction feature from Krank, an industrial networking platform, will allow companies to host their own auctions and sell equipment online. The system is secure, with users creating their own private marketplaces, choosing who can participate in the auction and agreeing on terms – all with no commission or fees for the buyer or seller.

Covering everything from inspection to compliance, documentation and payment and delivery terms, the B2B auction feature puts the seller in control of the sale and provides transparency, security and unfettered access between buyer and seller, with no intermediary (like an auction house) capturing the sale data. Krank does not get involved in the deal flow and payments do not flow through the platform.

Bidders must first request to connect with the seller’s network (similar to a connection request in LinkedIn) and be accepted, before being able to participate in the auction. With the seller capturing all the bidder details – not just the winning bid contact – the seller is creating new private, company-to-company networks of interested potential customers for future machine disposals.

“The new B2B Auction feature puts the seller in complete control of the auction process,” says Emma Willis, Krank's COO based at the company's headquarters in London. “Sellers know their buyers and the process is transparent and secure – and all this with no commission or fees. But perhaps the biggest benefit is not the lack of commissions but rather the future lead generation aspect of knowing all the bidders. This helps solve one of the biggest headaches in equipment disposals: ‘Where is my next lead coming from?’”

To host an auction, users simply:

  • upgrade from the basic free account on the Krank networking platform
  • create a 30-day sale or rent listing for the machine, attachment, part, etc.
  • convert it to an auction listing by using the intuitive auction wizard to select a reserve or no reserve auction
  • determine the opening bid price, start date and time, etc.

In the absence of a third-party auctioneer involved in the deal, Krank-powered owner auctions provides the necessary seller declaration and purchase contract templates. These can be edited to suit individual company requirements and clearly establish sellers’ authority to sell, and the terms on which the sale is being made. Both documents are electronically signed by the seller and by each bidder before they can place a bid.

The UK-headquartered technology firm is initially targeting the crane market, earthmoving construction and aerial work platform sectors, and the North American and UK markets in beta trials, with a global roll out of the Auctions feature later this year.