Liebherr Forms Liebherr USA, Co. to Expand its U.S. Brand Positioning

Newly formed mixed-sales organization "will leverage the existing know-how and expertise among Liebherr divisions" under one umbrella company

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Liebherr leverages the organization’s capabilities and announces the formation of Liebherr USA, Co., a simpler structure with a broader reach.

Effective June 1, 2016 the following companies will be incorporated into Liebherr USA, Co: Liebherr-America, Inc. (including tower cranes, refrigerators and freezers), Liebherr Components North America, Co., Liebherr Concrete Technology, Co., Liebherr Construction Equipment, Co., Liebherr Equipment Source, Liebherr Cranes, Inc., Liebherr Mining Equipment Newport News, Co. (sales and service in the U.S. only) and Liebherr Nenzing Crane, Co. Excluded are Liebherr-Aerospace Saline, Inc., Liebherr Gear Technology, Inc., Liebherr Automation Systems, Co. and Liebherr Mining Equipment Newport News Co.

Liebherr’s commitment to the U.S. market began in 1970 with the construction of its manufacturing facilities and North American headquarters in Newport News, VA. Over the years, new companies were formed to fulfill customer needs in different industries. The newly formed mixed-sales organization will serve as an umbrella company, and the existing Liebherr sales and service companies will become divisions. 

“As we continue to grow our brand in the United States we are transitioning into a mixed-sales company,” said Dr. Torben Reher, Managing Director of Liebherr USA, Co. “We are confident that this new platform will leverage the existing know-how and expertise among Liebherr divisions, providing Liebherr business partners and customers with an exceptional and consistent experience in the United States.”

“Liebherr USA, Co. will allow us to approach our customers more efficiently and ultimately increase customer satisfaction in the U.S.,”  said Peter Mayr, Managing Director of Liebherr USA, Co. and Head of the Liebherr Construction Equipment Division.

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