We Are Becoming a Little Egocentric II

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 Last month we shared that the North American Power Sweeping Association (NAPSA) was focusing on drawing attention to ourselves which sounded a little egocentric right? Well the focus is actually on our membership. In an effort to showcase the industry and bring business prospects to our members, NAPSA is continuing to roll out our new branding! Welcome to the new NAPSA!

Planning for the new branding started many months ago. A team of marketing professionals decided to update the NAPSA logo and look. We commissioned a team of designers to learn our industry and then present a logo design that best exemplifies the power sweeping industry. That logo was approved and launched at National Pavement Expo in January!

Along with all of the other changes, the NAPSA website has been redesigned. Not only have we changed our new look, we continue to come alive with enhanced search engine optimization. As NAPSA continues to invest in technology, we continue to see amazing results. Over the past year, our page views to our NAPSA website has doubled with nearly 2500 page views per month and 76% of these are new visits. What does this mean to you? This means that people are visiting our page to learn about sweeping services AND that they are visiting the Contractor Locator to find service providers! Hundreds of people visit the NAPSA Contractor Locator each month and those visits are prospective clients for the members! Can you afford not to be a part of the NAPSA Contractor Locator?

Take a look at our new website and see what all the fuss is about. Be a part of your industry’s business trade association and join NAPSA in promoting the power sweeping industry. Visit our website at www.PowerSweeping.org.

The North American Power Sweeping Association (NAPSA) is a nonprofit association made up of 200+ contract sweepers, service providers and sweeping equipment dealers, manufacturers and suppliers. NAPSA is dedicated to providing beneficial support to the membership and enhancing services to the sweeping industry. NAPSA is committed to promoting and educating the power sweeping community while enhancing the environment. For more information on NAPSA membership, please visit www.powersweeping.org or call (888) 757-0130.

 

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