Asphalt Repair Company Expands to Fifth State in Four Years

Pothole Heroes, known largely for their custom trucks and infrared based asphalt repair services, started in just 2020, and going into their fourth year of business is expanding its service area to Charlotte, N.C.

Pothole Heroes

Pothole Heroes changed the game, and their rapid expansion shows no signs of slowing down. They just announced another service area, this time based out of Charlotte, NC, a healthy and still growing city with more than $4 billion in development projects slated for the coming years. What's notable about this latest news is that it is the fifth state in just four years time. There's been a lot of interest, not only in their business strategy, but, also, in the slightly non-traditional structure of their maintenance services. By using custom built trucks, made by KM International, that contain all their service tools and supplies, including an asphalt hot box, compactors, and the infrared asphalt heaters, they've streamlined their two-person crews into an efficient and profitable operation.

Now the company will add approximately 25 new jobs in Charlotte, NC, and named Chris Coberth as the Regional Director of the Carolinas, which could also indicate the company's future plans to add more service area in its southern counterpart, and/or beyond. With it's physical location being located in Fort Mill, SC, the greater Charlotte, NC, metropolitan area (Metroline) will be home.

Chris Coberth, Regional Director of the Carolinas.Chris Coberth, Regional Director of the Carolinas.Pothole Heroes

Coberth brings twenty-five years of experience in the construction industry, including six years working with the national home builder Lennar, as the Senior Construction Manager, as well as, Purchasing Manager. In addition to that experience, he also worked for various other construction businesses and was a licensed real estate agent with Coldwell Banker.

“Chris was one of the original investors in Pothole Heroes when we started the company in 2020,” said Rebecca Neidich, Founder, Pothole Heroes. “We are thrilled to have him on board full-time leading our team in the Carolinas.”

“I was attracted to the company because of their focus on sustainability and environmentally friendly processes,” said Coberth. “Pothole Heroes’ eco-friendly methods recycle existing pavement with infrared technology, and we use custom built trucks to eliminate the excess unnecessary equipment and streamline the process of asphalt repair to be more efficient and reduce our carbon footprint.”

Pothole Heroes recently completed an asphalt repair project at Mt. Hermon Lutheran Church’s parking lot in Statesville, NC. The project included patching multiple locations, applying sealcoat, and re-striping the lines to give the church a fresh new look to its curb appeal.

Pothole Heroes was named a 2023 Top Contractor for Pavement Repair by Pavement Maintenance & Reconstruction Magazine.