Surface Coatings Celebrates 40th Anniversary

Surface Coatings Co., a GemSeal Company, is celebrating its 40th Anniversary as a manufacturer of asphalt maintenance products for commercial, industrial and residential applications.

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Founded in 1976 by Russ Goddard, as a subsidiary of Goddard-Dennis, Surface Coatings Co. was the smallest of eight manufacturers serving Detroit and greater Michigan. In four decades, the company has grown its infrastructure and expanded its market area to include all of Michigan, Indiana, Ohio and Ontario and has become the number-one supplier for Michigan and Ontario. 

In December 2012, Surface Coatings Co. was acquired by GemSeal Pavement Products, headquartered in Charlotte, NC, with manufacturing locations throughout the United States. With the acquisition, GemSeal merged its existing sealer production in New Boston, MI, into the Surface Coatings plant in Auburn Hills, MI.  Additionally the two companies merged product lines.

Today, Surface Coatings Co. continues to focus on its primary products—sealers and tennis court coatings, but also generates a high volume of sales from GemSeal PolyTar and Black Diamond high-performance sealers.  Together, the companies provide a greater depth of expertise in sealcoat, crack sealant, and other solutions for pavement maintenance.  Since the acquisition, Lee Lowis, Regional General Manager, has led Surface Coatings Co. and further solidified its strong reputation in the paving industry. Lee and his team plan to celebrate forty years in business on March 17, 2016, at their bi-annual pavement maintenance seminar in Flint, MI. “Every two years, we bring together contractors from across the central region for education, networking and to exchange ideas,” remarked Lowis. “This year will be particularly special because we will be able to personally thank our attendees for partnering with us and helping our business thrive for four decades. Additionally, to show our gratitude, there will be fun door prizes and discounts on equipment and tools.”