Ram Truck launched Ram Commercial, a new division focused on developing commercial trucks, timed for the upcoming launch of the all-new Ram ProMaster van based on Fiat Professional's Ducato. Embodied by the Tradesman trim level -- a value-priced V8 package without the high-end features that often come with the engine upgrade -- available on all models, the new Ram Commercial organization offers a full line of industrial-strength trucks and vans.
The auto industry will grow by two million units year over year in 2012, with further growth expected in 2013. Ram expects commercial business to be key as it represents about one quarter of the total volume. Construction buyers represent nearly 20 percent of that commercial market.
The new Ram Commercial division integrates a growing network of Ram BusinessLink dealers focused on the needs of commercial customers. Ram Commercial also will help offset the cost of doing business with On The Job incentives, specifically designed to lower the expense of commercial upfits. Both programs address professional needs for every job.
Ram Commercial targets countless businesses in a variety of industries, including service and repairs, construction, transportation/shipping, large-medium-small businesses and agriculture.
A vehicle is designated “commercial” under one of the following circumstances:
- Titled in a company or corporation
- Used for business but titled in an individual's name (sole proprietor)
- Exceeds 26,000 lbs. GVWR
- Used to haul any hazardous material
Ram Commercial Lineup
Ram C/V -- Ram says its C/V Tradesman out-works competitive vans on a number of fronts by delivering best-in-class payload, cargo space and towing. Equipped with the award-winning Pentastar V-6 engine mated to a six-speed automatic transmission, the Ram C/V Tradesman also delivers best-in-class horsepower, torque and driving range of up to 500 miles on a single tank of fuel.
Ram ProMaster -- Ram Commercial is tapping into Fiat Professional, one of the largest producers of commercial vehicles in the world, with 110 years of experience. Based on the Fiat Ducato, the Ram ProMaster full-size van will be transformed for the North American market and offered by Ram Commercial. Now in its third generation with more than four million sold worldwide, the Ducato is a proven, award-winning workhorse with titles in efficiency.
Ram 1500 -- For 2013, the Ram 1500 offers best-half-ton fuel economy at 25 MPG with a number of exclusive technologies including a new V-6 engine, eight-speed transmission, stop-start system, air suspension and active grille shutters. The Ram 1500 Tradesman adds value by giving commercial customers a standard V-8 that tows more than competitors’ standard V-6 engines, yet achieves 20 MPG. Tradesman also includes a spray-in bedliner, class 4 trailer hitch, 4 and 7 pin trailer connectors and offers the innovative RamBox storage system at a discount.
Ram Heavy Duty -- Ram 2500/3500 Heavy Duty Tradesman models feature a 17,000 lb. Class 5 hitch, 4 & 7 pin trailer connector, cruise control and available class-exclusive RamBox cargo management system. Ram Commercial also offers the only factory-engineered and built CNG (compressed natural gas) powered truck. All Ram Heavy Duty trucks offer the proven Cummins 6.7-liter diesel. Ram 3500 offers a best-in-class 850 lb.-ft. of torque and a 15,000 mile oil change interval. When mated with the available Aisin heavy duty 6-speed automatic transmission, Ram says its 3500 exceeds the competition in towing and payload. Ram Heavy Duty is the only pickup in the market available with a manual transmission.
Ram Chassis Cab -- For 2013 Ram also improved the capabilities of its 3500, 4500 and 5500 Chassis Cab trucks. Ram claims best-in-class total cost of ownership and best-in-class powertrain warranty at 5 years/100,000 miles.