February marks the 10th straight month of sales gains for F-Series. Continued strong demand for high series trucks along with a good mix of Crew Cab trucks lifted average transaction prices by $1,500 to $47,200 per truck. This compares to $43,800 for the overall segment.
“Our higher trim level vehicles are really resonating with our customers, who are looking for more content and technology than ever before. This is especially true of our trucks and SUVs.," says Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service.