Ram Trucks press release on State Fair of Texas introductions
New-for-2018 updates to the Ram Laramie Longhorn Southfork and Heavy Duty Lone Star Silver pickup trucks add luxury to already-plush models from half-ton to one-ton.
Laramie Longhorn, the Texas Auto Writers Association Luxury Pickup of Texas, is taking southwestern styling to another level with the new Ram Laramie Longhorn Southfork edition. Southfork adds new, Canyon Brown and Light Frost Beige Natura Plus full-grain leather seats. There are leather wrapped A- and B-pillar grab handles, real walnut-trimmed steering wheel and suede headliner with visors of the same material. The glove box badge notes “Longhorn” as do matching floormats with metal badging.
Galvanized-appearance trim pieces can be found throughout the cabin along with unique walnut-colored real ash wood accents and Ruby Red stitching. The center stack features Ram’s newest technology with Uconnect 4C 8.4-in. touchscreen, which includes navigation, 4G WiFi capability, Apple Car Play and Google Android Auto.
Exterior features include a stretched “Longhorn” badge across the tailgate in bright chrome. The Southfork edition is available in all current Laramie Longhorn colors, including a two-tone option with lower paint featuring Ram’s recently added RV Match Walnut Brown hue.
The new Ram Heavy Duty Lone Star Silver edition builds on the original Texas-only pickup and demonstrates Ram’s commitment to America’s largest truck market.
The Lone Star Silver edition is available on Ram 2500/3500 4x2 and 4x4 Crew Cab with a choice of 5.7-liter HEMI V-8, 6.4-liter HEMI V-8 or renowned 6.7-liter Cummins I-6 featuring the highest available torque at 930 lb.-ft. Pricing is $46,130 with a starting manufacturer’s suggested retail price (MSRP) of $44,735, plus a $1,395 destination charge.
Joining the already popular Ram 1500 Lone Star Silver edition, Ram’s new Heavy Duty Lone Star Silver edition receives premium upgrades, including a new luxury grille with chrome surround and chrome Wave Mesh inserts. Other functional and aesthetic exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.
A unique grille-mounted, aluminum Lone Star badge identifies the Silver edition and signifies that it carries with it the new “Ram Care” service program.
The 2018 Ram Heavy Duty Lone Star Silver edition interior is offered with sporty cloth and vinyl high-back bucket seats in Canyon Brown and Light Frost Beige or Black and Diesel Gray.
The Laramie Longhorn Southfork edition is available on Ram 1500/2500/3500 4x2 and 4x4 Crew Cab, Mega Cab, long or short box. Ram 1500 Laramie Longhorn Southfork edition MSRP starts at at $51,220 plus $1,395 destination. MSRP for Ram 2500 Heavy Duty models is $55,620, plus $1,395.
A long list of options and upgrades are available on Ram trucks, including the lighted and lockable RamBox cargo management system with adjustable tie-down cleats and dual-purpose bed extender/divider.
Ram 1500 features a link-coil suspension for the segment’s best ride and handling, and is also available with an exclusive four-corner air suspension system with five different ride heights (off-road 1, off-road 2, normal, aero and entry/exit). The Ram 2500 link-coil suspension delivers the industry’s best ride and handling, and can be enhanced with the addition of an optional rear air suspension system with two driver-selectable ride heights and load-leveling feature. Ram 3500 also offers the industry’s only supplemental rear air bag system with Hotchkiss leaf springs.
Production of the 2018 Ram Laramie Longhorn Southfork and Ram Heavy Duty Lone Star Silver models begins third quarter 2017 at the Warren (Mich.) Truck Assembly Plant and Saltillo (Coahuila, Mexico) Truck Assembly Plant.
In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first pickup truck designed by Texans and built specifically for Texans.
The Ram Lone Star edition is by far the brand’s best-selling model in Texas, accounting for more than 50% of the half-ton mix there. Since the Lone Star’s debut, Ram has sold more than 230,000 of the Texas-only models.
Ram introduced the Ram Laramie Longhorn edition – the most luxurious truck ever produced by the company – to State Fair of Texas audiences in September 2010. It was.
More Texans drive pickup trucks than drivers in any other state; 19% of motor vehicle registrations versus 12% national average. In fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next highest volume state.
