[VIDEO] ASCE Says Being 'Smart About Sustainability' is Profitable

Bob Willard talks to The American Society of Civil Engineers and says sustainability is not a sacrifice, it's an advantage and businesses can make 51-81% more profit by investing in sustainability

Bob Willard with Sustainability Advantage says the hold back with sustainability comes down to mindset. "Business leaders cannot fathom that being more responsible both socially and environmentally is good for business," Willard says.