Martin Weissburg, president, Volvo Construction Equipment, discusses how the company’s approach to the North American rental market has evolved since the divestiture of Volvo Rents.
[VIDEO] Volvo CE President Discusses Volvo's Evolving Rental Strategy
Volvo CE President Martin Weissburg discusses how the company’s approach to the North American rental market has evolved since the divestiture of Volvo Rents.
Mar 17, 2017
Latest in Video Network
How Hard Is It To Operate An Excavator? | Watch FCP
August 29, 2026
Excavators Load Up Today's Equipment Marketplace | Watch FCP
August 14, 2026





![[VIDEO] Volvo’s Strategy on Marketing Premium Machines alongside Value Machines](https://img.forconstructionpros.com/files/base/acbm/fcp/image/2017/03/default.58c82e2edf3e4.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
![[Video] Fleet Data & Customer Feedback Drive Volvo’s Connectivity Solutions](https://img.forconstructionpros.com/files/base/acbm/fcp/image/2017/03/default.58c81d53819a7.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
![[Video] How Construction Industry Benefits from the Explosive Growth in Autonomous Technology](https://img.forconstructionpros.com/files/base/acbm/fcp/image/2016/09/default.57e181e742167.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)








![Fod No Caption 74 A Tc M Cy Uy[1]](https://img.forconstructionpros.com/mindful/acbm/workspaces/default/uploads/2026/08/fod-no-caption74atcmcyuy1.vcSFiPTy0m.png?ar=16%3A9&auto=format%2Ccompress&fit=crop&h=135&q=70&w=240)



