Attracting small contractors to the trade associations

6.)When finances allow it, hold more demos in more locations. I can afford a day trip to Indianapolis or South Bend, because I can drive there. If I have to fly to North Carolina, it is out of reach financially. Do the demos at local or regional events, such as the individual state Ready Mix Association conventions.

The smaller companies, making up the vast majority of decorative concrete contractors, should be who the DCC is targeting for membership. The DCC needs to be more responsive to the needs of the smaller contractor, thereby making it more feasible for him to join their organization.

Steve VandeWater is the owner of ArtistiCrete, LLC, a decorative concrete company in Noblesville, Ind. He is a former member of the American Society of Concrete Contractors' Decorative Concrete Council, and is a past World of Concrete speaker. He has been active in the industry since 1993. His company is on the Web atwww.4greatconcrete.com