Franklin Equipment, which sells, services and rents heavy machinery in Ohio, announced the opening of a new facility in Columbus, Ohio, that completely reimagines the experience of purchasing and renting heavy equipment. The equipment superstore centers around a clean, newly designed 65,000-square-foot facility that is state-of-the-art. Inside, customers find the latest technology, such as interactive displays demonstrating GPS precision farming equipment. In front of the dealership, new equipment is shown in the style of a car dealership with prices displayed on window stickers.
The superstore sits on 13 acres and is located at 4141 Hamilton Square Blvd on a very visible, high profile location. This superstore will merge the
existing Columbus and Lancaster locations.
“This dealership has a fresh design that allows us to enhance our customers’ experience. We are working to completely change the equipment, rental and buying experience. It’s easy to find anything you need with the new floor plan,” says Tony Repeta, general manager of Franklin Equipment.