Average achieved rental rates decreased 0.4% from December to January 2013 for rental companies participating in the Rouse Analytics Rental Metrics Benchmark Service. Rates are up 6.8% relative to January 2012.
Actual rates for wheel loaders dipped 1.6% in January, more than any other rental-inventory machine type that Rouse tracks.
Physical utilization in January dropped 2.4% for both the month and the year. Utilization for backhoe loaders fell most at 3.6%.
Analytics calculates rate change and physical utilization weighted by prior period activity in accordance with the ARA Rental Market Metrics standard.