Potholes are a problem in the world of asphalt and everyday life. Pothole Heroes’ board of three key leaders has been working in the asphalt industry for varying amounts of time starting as early as 2017. While relatively fresh in the industry, the team has been making waves in Florida and some of the southeast areas of the United States.
Pothole Heroes strives to make a difference and be the difference in the asphalt industry. The company serves as an environmental and asphalt rescue crew of sorts. 
Pothole Heroes
Adjusting to Asphalt
As serial entrepreneurs, the three of them have been going between different industries and happened to find the asphalt world to be interesting. 
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Zach Young, chief operating officer at Pothole Heroes said, “Like many in the industry, we didn’t necessarily choose asphalt, asphalt chose us. I feel fortunate to have found this industry, I get to work with a lot of great people.”
They all agreed that it was a great business opportunity and it then drew them into the industry. Each person in the trio had their own skills and strengths they brought to the table.
“Andre’s familiarity with the larger mainline operations - he recognized that there was a segment that was not being fulfilled in the most efficient, eco-friendly manner and that's how we then started developing the idea of Pothole Heroes,” said Rebecca Neidich, co-founder of Pothole Heroes. 
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The trio jumped into the asphalt industry with a more eco-friendly concept in mind. They wanted to fill the gaps in the industry that had all too often been forgotten and overlooked.
Maintenance Madness
While focusing on the environment, the company is also providing a wide variety of services.
Young said the company does full-service asphalt maintenance, patching, seal coating, and striping with a focus on infrared asphalt repair and patching.
Pothole Heroes
Pothole Heroes is focused on eco-friendly methods and asphalt repair and patching. This consists of things like using less equipment and more restoring of material.
Andre Neidich, CEO and co-founder of Pothole Heroes said, “We go to the job site, we heat up the asphalt, we restore it, and renew it right at the job site. And make the repair that way.”
Infrared to the Rescue
On the typical jobsite, there are a lot of things going on. People are using lots of different kinds of equipment and are often going back and forth. This can create a lot of chaos and leave a huge environmental and physical impact during the repair process. 
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“Rebecca and I, and Zach sat down and discussed [if] we [could] use a different type of technology to do these typical repairs where they would cut with a saw, and guys would pick it all out, throw it into a dump truck, and then haul it away,” said Andre Neidich.
Andre Neidich said that the three of them brainstormed on how they could reduce the amount of back and forth and equipment needed to complete jobs. They determined that if the job requires it, they will still do that type of repair, but when possible, they use infrared. 
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“Infrared technology seemed to be underutilized in so many areas, and so many states that we that it's a known product, and it's a known service that performs very well,” Andre Neidich said. “It's just a different way [to repair], it has a lower carbon footprint because we're not running around with all these trucks and dump trucks and all this equipment. So, we felt it was a better way to do the job.”
Infrared technology is a less negatively impactful method of repairing and restoring asphalt. It allows for smaller crews with less equipment necessary.
Hands-on Repair
While many asphalt companies might hand the repair job off to a subcontractor, Pothole Heroes does the work themselves. Due to the infrared technology that they are heavily using, they can be a lot more hands-on. With largely self-performing work that they do, they are standing out from the crowd. 
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“It's a large self-performing footprint. The customer’s experience really is everything. Just delivering on the promises we make I think is what differentiates us from most,” said Young.
Minimizing Impact
The Pothole Heroes team strives to reduce the impact of their work to provide their customers with a better experience.
Young said, “Our clients have tenants who have expectations of access to property, and our goal is to minimally impact that. We can do it many ways but infrared [is] one of them, and maintaining a small footprint as we do it.”
Young discussed that some of the benefits of using infrared technology to repair asphalt include the physical imprint as well as the environmental imprint. The reduced physical imprint entails that there is less room being taken up during the restoration and less of a mess being made.
Showing Up a Phone Call at a Time
The team at Pothole Heroes is making an example of themselves that positively impacts their company by simply picking up the phone.
All too often, companies fail to pick up the phone when it rings or have set up an AI or robotic answering system. If not an answering system, customers often get their calls answered by a call center or someone who only answers calls all day and might not even know anything about the industry at all. Pothole Heroes takes the idea of customer service very seriously and strives to always have a live human pick up customer calls. On top of that, the human is someone who can answer important and specific questions. 
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An Asphalt Rescue Crew
Pothole Heroes aims to fill multiple areas that are often lacking in the asphalt industry. 
Pothole Heroes
