Fake news marketing strategy a fun one

I recently received a unique and humorus marketing mailing from Newcomb Construction, a general contractor and tilt-up firm in Madison, Wis. The mailing's masthead reads "the FUNION," which mimics another Madison original, the ONION. The tongue-in-cheek article describes a tiny building the firm was able to sell to a group of cookie-making elves. The article ends by alerting readers that Newcomb also has full-size buildings available for human tenants. This type of commical marketing approach might not be traditional, but it certainly is a welcomed attention grabber in today's not-so-comical market. Originality goes a long way in reeling people into your marketing strategy. Have you tried a unique marketing approach in your business that has worked well in spreading your message? If so, tell me about it by commenting to this blog post!