7 tips to improve cash flow

The Cash Principle.

Pam Newman

Cash is king. That's what everyone tells us, and it is true! You cannot function successfully in any business without proper cash flow. So if this Cash Principle is so well known, why is it that so many businesses struggle?

Sometimes the obvious is not always so obvious when you are entrenched in running the day-to-day aspects of your business, so here are seven ways you can improve your cash flow!

1. Cash and carry. Operate a cash and carry type business versus worrying about receivables. This is not always possible, but the best business plan is one where customers pay at the time of purchase so you don't have to worry about invoicing or collection procedures.

Invoicing and collections take up valuable time, so you want to come up with creative ways to incentivize payment immediately. Set the ground rules in the beginning so your clients know what you expect.

2. Receivables collection. Collect your receivables in a prompt manner. Don't let them hang out there forever until your customers decide they want to pay you. Being a good steward of your business is "good business," so have a process in place for invoicing and collections.

The longer your receivables are outstanding, the less likely you are to collect. You don't have to be mean and rough to collect promptly from your clients. A good rule of thumb is that you should always have a due date on the invoice and then send out a follow-up statement within 10 to 30 days from the due date. Each industry and business environment has different insights as to what is the "ideal" time.

I would not send follow-up correspondence any sooner than 10 days past due. Payment may just be delayed by the mail; however, waiting longer than 30 days is too long. If you have not received payment within 45 to 60 days of the due date, then a phone call should be made to follow-up with your customer.

Accounts that go past due 90 or more days should be taken to the next level of collections with an outside agency, internal collection "ninja" or any other mode you have established for collections. Find what works best for your business and stick to it. Each day you are delayed in receiving payment is an additional cost of doing business. Time is money.

3. Receivables funding. Implement an accounts receivable funding program. Factoring of accounts receivable has become very popular, and it can be a great way of keeping the cash flowing. Businesses that deal with large businesses or government agencies lend themselves to utilizing factoring programs.

If your clientele is made up of small businesses or individuals, you may find it more difficult to establish an accounts receivable funding program. Why? Funding companies are monitoring risk. There is less risk with larger companies or government agencies. Or so they think!

4. Vendors. Negotiate terms with your vendors to help delay the outflow of cash payments. A lot of vendors have payment terms where you can delay the payment until the end of the month or maybe even up to 60 days. This allows you a little float time to use their money while you are working on your project.

Then hopefully you'll receive payment from your customers prior to needing to pay for the products you purchased. Some companies also go the route of consignment. Then you are selling someone else's goods and don't have your money wrapped up in inventory. This option can help you increase your product offerings without having to invest large amounts of money in inventory.

5. Customer deposits. Have your customers pay a deposit prior to the start of the job. This will help you cover your up-front costs as you start the projects. It's very common to have a deposit with the signing of your contract. It decreases the risk associated with nonpayment because you've received a portion up front. You can also implement periodic payments throughout the contract versus a single payment upon completion of the project so that cash is flowing in consistently.

6. Revolving credit line. Establish a revolving line of credit through a lender to help you with potential cash flow crunches - especially if the amount of savings from prompt pay discounts is greater than the financing charge from the lender or if the lender's financing charge is less than what your vendors might charge for late payments.

This helps give your business a safety net so that you can continue to operate during those times when you are offered great specials if you buy today but may not have extra cash available.

7. Savings Fund. Establish a savings fund to help you operate through slow times. Most businesses have swings in their business flow, and managing cash effectively can be a challenge. Store away extra during the good times to help alleviate issues during the slow season. I know this sounds easier than it is, but if you take out a percentage each month and transfer it to a savings account then it will be "out of sight and out of mind."

Anything that you can do to focus on better cash flow will provide benefits to your business. The worst thing you can do is sit back and "hope" that things go well. Look around! See those "CLOSED" signs on the surrounding shop windows? They played the "hope" game and lost. What are you going to do? Hope? No...implement a plan for cash flow management starting now.

Pam Newman, president of RPPC Inc., is a Certified Management Accountant, author, and Certified QuickBooks ProAdvisor for financial and point-of-sale software. She is also a speaker at National Pavement Expo, www.nationalpavementexpo.com. Visit her website at www.quickbooksinformation.com or call 816.304.4398.