For the past four years, Cintas and Carhartt have partnered to recognize individuals who withstand tough working conditions. This year, they’ve launched the Tough Crew Contest, a new program designed to pay tribute to hard-working crews throughout North America.
Contestants are encouraged to share how their teams “Outwork Them All” and explain why they rely on Carhartt, a brand designed for hard-working people, to help them get the job done.
The Cintas & Carhartt Tough Crew Contest is accepting entries now, and the first four finalist crews will be selected and announced on January 5, 2015. Four additional finalists will be selected bi-monthly in March and May, and the 12 will compete for public votes at the contest website in June 2015. All finalist crews will be eligible to win free Carhartt merchandise, and the grand prize winner will receive $2,500 in credit to outfit their team in Carhartt workwear.
“We’re excited to be doing something different this year by recognizing crews of workers,” says John Rudy, senior marketing and strategy manager for Cintas Corporation, North America’s largest uniform supplier. “We’ve heard great stories about North America’s workforce through our previous contests with Carhartt, and we look forward to opening it up to groups that work in tough conditions year round and in all types of climates.”
Last year’s Cintas & Carhartt Cold Crew Contest, which focused on winter workers, spurred more than 15,000 entries from throughout the U.S. and Canada. Property maintenance employee Conner Schmidt from Rocky River, Ohio was voted the winner, and he enjoyed a free trip for two to the CMA Music Festival in Nashville in June.
“We really enjoy hearing stories from our consumers about how Carhartt helps them get the job done,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This new contest will allow us to recognize entire crews of the country’s hardest workers and reward those who united, Outwork Them All.”