Caillier Group Signs Full-Fleet Deployment of Lytx DriveCam to Protect Drivers

Family-owned and -operated ready mix concrete and aggregate fleet ended head-to-head pilot program early to sign on with Lytx following strong results.

Lytx, a provider of video telematics, analytics and safety solutions for commercial and public sector fleets, today announced the Caillier Group will roll out the Lytx Driver Safety Program and DriveCam® Event Recorders to its entire fleet of more than 500 ready mix concrete and aggregate trucking vehicles throughout California.

Caillier Group, comprised of Associated Ready Mix Concrete (Associated RMC), CEMAK Trucking and A & A Concrete Supply, is a family-run business, established in 1949 by Andre Caillier. The company has grown significantly while maintaining its philosophy of treating every driver like family. This commitment drove the company’s decision to adopt the Lytx safety program to help ensure that every family member gets home safely at the end of each day.

“The Caillier Group has always put safety first, but, as you can imagine, having a fleet of more than 500 vehicles on the road has presented entirely different challenges and a greater responsibility to the communities we serve,” explained Richard Aceves, Caillier Group director of safety, health and risk management. “Having seen the benefits of video telematics with other fleets I’ve worked with, I saw Lytx as a resource to improve the safety culture that already existed within our business.”

Caillier Group piloted the Lytx program in a head-to-head competitive trial, and halfway through decided to sign on with Lytx, following these observed improvements:

  • 49 percent decrease in collision frequency
  • 45 percent decrease in severity of collisions
  • Five driver exonerations and several fraudulent claims defended or denied because of video evidence

The Lytx program designed specifically for Caillier Group combines video capture of road incidents, such as sudden swerving or hard braking, data analysis of those incidents, and personalized coaching insights to improve driving behavior.

Feedback from Every Driver

The Caillier Group felt strongly that every driver, client manager and coach be on board with the deployment. In keeping with its family-focused philosophy, management created an internal scoring system so every driver and coach involved in the pilot could weigh in on different factors such as accessibility and ease of use. Ultimately, the
project pilot team chose Lytx.

The ability of Lytx to accommodate the particular business model and scheduling demands of the concrete industry stood out to drivers and managers alike, with Lytx client managers running driver orientations with managers and drivers at varied times of the day and night.

Aceves explains, “Face-to-face trainings were essential to our team in exploring the value and benefits the program could provide. The Lytx team went the extra mile to prove its commitment to our unique needs. Those meetings showed the respect Lytx has for our drivers and signaled the respect and care we could expect once we
deployed the program.”

The recently introduced Lytx Spanish-language user interface and capabilities were important factors to client success as well. With a number of Spanish-speaking managers and coaches, the Caillier Group saw the value in a system that would be accessible to all of its drivers and, with operations in Mexico, easy to expand in the future.

Transitioning to Video Telematics

It didn’t take long for drivers to understand the value Lytx added to their cabs. Within the first several weeks of the deployment, an Associated RMC driver performed a defensive maneuver to dodge a swerving biker in his lane, avoiding a potential fatality. The DriveCam Event Recorder captured the event and the footage was used to reward the driver for his defensive driving behavior. Soon after, another driver at CEMAK was exonerated for an incident in which he was falsely accused, with Lytx video footage clearly showing the other vehicle swerved into his lane. This footage proved the CEMAK’s driver’s innocence, saving the company from any potential backlash or litigation fees.

“Sharing these anecdotes with the rest of the fleet helped drivers see the system as an opportunity to add value to their teams, protecting drivers and those with whom they interact,” Aceves said. “It reminded our drivers that Lytx provides a system that will help them grow by improving their driving skills and reducing unsafe behaviors through Caillier Group Signs on for Full-Fleet Deployment of Lytx DriveCam positive coaching for the betterment of the employee, the company, and the community at large.”

He continues, “From the outset, we wanted our drivers to understand the Lytx  deployment as a way to protect our family and to strengthen our commitment to getting every one of our drivers home safely each night. And our drivers saw that, quickly. In fact, when we removed the DriveCam Event Recorders from a few vehicles after the pilot, we had drivers approach us and ask us to replace them as quickly as possible!”