Exclusive Interview with Caterpillar Inc. Creative Director Archie Lyons

Archie Lyons, creative director at Caterpillar, Inc., says that Cat Trial 9: PAC-MAN™ was a great way to celebrate the brands 95th anniversary as well as showcase how the company is working hard to bring automation to the construction industry.

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Integrating two iconic brands, Caterpillar, Inc. and PAC-MAN™ was no easy task. Archie Lyons, creative director at Caterpillar, Inc. says that the goal was to bring the gameboard to life in a way that showcased how the company is working to bring automation to the construction industry.

"We look at PAC-MAN as a construction site," Lyons says. "The ghosts are the challenges our customers face every day, you never know what is around the corner, just like PAC-MAN does not. He [PAC-MAN™] uses power pellets to take on the challenges, and we [Caterpillar] offer up our CAT dealer services." 

Watch his exclusive interview with Larry Stewart, ForConstructionPros.com editor, here.

Watch Cat Trial 9: PAC-MAN™ here. 

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