Terex Cranes Resurrects Demag Crane Brand at bauma 2016

Under the theme “A Legend Is Reborn”, the re-launch was announced at bauma and the display includes three updated five-axle all-terrain cranes

Demag AC 250 5 571103d7bc4af
Terex 10835350

Terex Cranes announces the return of its Demag cranes brand at bauma. On display in the outside exhibition area, booth number FM.711 are three updated five-axle machines that are part of the Demag all-terrain crane family. The full range consists of 11 all-terrain cranes ranging from 100- to 1,200-tonne capacity and seven lattice boom crawler cranes ranging from 400- to 3,200-tonne capacity.

Under the theme “A Legend Is Reborn”, the re-launch was announced to the international press and bauma visitors on bauma's opening day and celebrated at the Terex booth.

“I am very excited that we are reintroducing the Demag brand. We’re doing it because our customers asked us to bring the Demag brand back. It is as simple as that,” said Ken Lousberg, President of Terex Cranes. “The Demag brand is a legend and through extensive conversations with our customers, we understand how much the brand still means to them, and what their expectations are that go along with it.”

He added, “We will continue to operate as one organization representing two brands and no matter if our customers buy Terex or Demag branded products, they can expect top quality, reliable products and a team that is proud to stand behind the products and services we offer.”