Bobcat Unveils Special One Millionth Loader Campaign at CONEXPO

The one millionth loader will roll off the line at Bobcat's Gwinner, N.D., facility during 2014

Bobcat unveiled its Special Edition One-Millionth Bobcat Loaders at CONEXPO-CON/AGG 2014.
Bobcat unveiled its Special Edition One-Millionth Bobcat Loaders at CONEXPO-CON/AGG 2014.

Bobcat Company will produce the millionth Bobcat loader in 2014 and is celebrating all year long with the Bobcat “Unstoppable” campaign. Although the millionth machine will roll off the line at the Bobcat Gwinner, ND, facility sometime during the year, the company is focused less on the actual millionth machine and more on what it signifies.

“This celebration is about what we’ve accomplished in building all 1 million loaders, which is unique in the compact equipment industry,” said Laura Ness Owens, Bobcat Company director of communication. “The Unstoppable theme signifies this is really just the beginning for Bobcat Company. Our 50th anniversary in 2008 celebrated our history and heritage, but the Unstoppable campaign celebrates this tremendous milestone and the fact that we have no plans to slow down.”

Bobcat is unveiling Special Edition One-Millionth Bobcat Loaders at the CONEXPO-CON/AGG trade show in Las Vegas, March 4 to 8. These skid-steer and compact track loader models have special paint and decaling schemes and will be available through authorized Bobcat dealers in limited quantities during 2014. The show will also feature displays commemorating the milestone and a mobile Bobcat Store offering special celebration merchandise, including a collectable limited-edition loader scale model (also available at the online Bobcat Store).

As part of its "Unstoppable" campaign, in January, Bobcat kicked off a contest to give away a Special Edition One-Millionth Bobcat Loader to whoever can best answer the question, “How does Bobcat make you unstoppable?” The contest is open to the general public through June 30, and entries will be judged on completeness and creativity. Bobcat is also giving smaller prizes to weekly and monthly winners who go on to qualify for the grand prize (the contest is open to residents of the continental United States and Canada, excluding Quebec).

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