As its North American dealer network continues expanding, Hyundai Construction Equipment Americas announces the rollout of a comprehensive new dealer signage and identity campaign that incorporates an updated logo. The company announced this program at the ICUEE exposition in Louisville, KY, last week.
“Hyundai has grown our dealer network to more than 150 locations across North America,” said Stan Park, strategic distribution, Hyundai Construction Equipment Americas. “Our fresh new dealer signage reflects the dynamic expansion of both our distribution network and our product lines.”
The new signage program includes designs for a full range of exterior and interior signs, which incorporate a more streamlined version of the company’s logo as well as a new graphic element that uses stylized letters to represent crawler tread marks. Fleet graphics are not affected by the rollout of new dealer graphics.
